For years, the industry's biggest decisions were made in Europe. London, Malta, Amsterdam. That is where the deals were done and the rules were written.
That is changing, and quickly.
The United States is opening state by state. Canada is writing the rulebook of a maturing market in real time. And prediction markets, dismissed as a curiosity eighteen months ago, are now one of the fastest-moving stories on the continent.
At the centre of it sits Mexico: Latin America's second-largest economy, a young and digital-first population, and the bridge between two of the fastest-growing markets in the industry.
The question is no longer whether North America becomes the industry's next great market. It is who helps shape it, and who is in the room when it happens.
SiGMA North America is where the industry gathers to do exactly that.
- The regulatory shifts redrawing the US map, and which states are most likely to move next, from the people close to the policy.
- Why 1,000 operators are treating Mexico as their North American beachhead, not just another market to add later.
- The prediction-markets question every operator and affiliate will need to answer in 2026, and the teams already building for it.
- How leading affiliates line up traffic and supply partnerships well before a market goes live.
- The 40% of the room at C-level, and why the most valuable conversations rarely happen on the show floor.
- The founders, suppliers and regulators it would otherwise take a year and four trips to meet, all in one place.
Why Mexico, and why now
As the gateway between North and Latin America, Mexico offers something rare: a large, young, tech-savvy population, a fast-growing digital economy, and a regulatory conversation still being written. It is the kind of market that rewards the companies who engage with it early.
Mexico's regulated online market is projected to more than double between 2023 and 2030.
- Online market CAGR (2025–2030) 14.3%
- United States Expanding state by state
- Canada Maturing frameworks
- Emerging vertical Prediction markets
Held six months apart from its sister summit SiGMA South America in Brazil, the North America edition opens the floor to the Spanish-speaking market across the continent, delivered bilingually in English and Spanish.
"Mexico is one of the largest and most dynamic economies in America, and bringing an event of this scale and quality to the region marks a major milestone for the gaming industry. Today, there's nothing quite like this in Mexico."
Cristhian Gómez, Managing Director, Betsson Emerging MarketsThe 4,000 people shaping the next decade
More than 40% attend at C-level: the people who sign the deals, set the supply terms and decide which markets get built first. This is a working room, not a spectator event.
Online and land-based leaders scaling across the Americas.
Growth, acquisition and media professionals sourcing new partners.
Platforms, payments, AI and infrastructure providers.
Government voices and associations shaping the rulebook.
The calibre that takes the stage
SiGMA stages are built from the top of the industry: the people whose decisions move markets. The full North America line-up is announced in the run-up to the summit; here is the calibre it is drawn from.
The deals that happen after hours
A curated lineup of premium side events, built for visibility and high-impact networking in Mexico City's most prestigious venues.
Startups compete in front of investors and industry leaders.
Focused, invitation-led gatherings for senior affiliates and partners.
Deal-making over Mexico City's food and culture.
Recognising excellence and innovation across the region.
The summit's signature after-hours networking event.
"SiGMA's arrival in Mexico reinforces the image of a thriving, dynamic, and forward-looking gaming industry. This strategic alliance with AIEJA positions the domestic market as a key player in the Latin American gaming ecosystem."
Dr. Miguel Ángel Ochoa, President of AIEJACentro Banamex, Mexico City
One of the largest and most connected convention venues in Latin America, at the heart of Mexico City. Three days of conference content, expo and executive networking under one roof.
One trip, two events
SiGMA schedules its North American week alongside a partner event to cut down on travel time and cost.
Mexico City
Cancun
Register for SiGMA North America 2026
If you run an operator or affiliate business, your pass is complimentary: expedited registration, access to the networking dinners, and a dedicated concierge desk on-site. Secure your place at the region's debut summit.